The new Dove body mists A holiday collection with gourmand, sugary notes that wrap around the senses and set the perfect seasonal mood

Dove’s new body mists, here to turn every spritz into a sugar-dusted hug of pure joy. With this debut, the beloved skincare brand steps confidently into the world of body sprays, and its entrance is anything but shy. The launch has all the sparkle and synchronicity of a perfectly choreographed number by the Radio City Rockettes, Dove’s dazzling partners for the holiday season. With its blend of cozy, dessert-inspired scents, the brand promises to add a pinch of playfulness and warmth to everyday self-care, inviting everyone to experience each gesture as a little scented celebration.

Dove Holiday Treats Limited Edition: body mists and more

The Dove Holiday Treats Limited Edition collection is a feast of sweetness and creativity, crafted for fragrance lovers who see scent as a story. It brings together three scents that could easily belong in a Christmas bakery: Sugar Cookie Sprinkle, an ode to freshly baked cookies with soft vanilla and sugar-crystal notes; Frosted Plum Berry, a fruity and festive harmony of red berries and frosted sugar; and Gingerbread Delight, a spiced embrace of candied ginger and brown sugar. Each pastel bottle is a sensory playground, a touch of design joy made to brighten up your beauty shelf and lift your spirits. The Dove body mists are more than just light perfumes, they’re true wellness allies. Infused with essential oils and free from alcohol and parabens, they deliver a soft, layerable scent perfect for misting on in the morning or after a shower for a luminous, lingering glow. Available exclusively in the U.S. at Target, and soon on Amazon and Walmart—these newcomers are part of a larger, festively inspired collection that also includes body washes, body scrubs, hand soaps, antiperspirants, and even cleansing bars. Each product is designed to turn the everyday shower into a sensorial ritual filled with nostalgic fragrances like peppermint, spiced chai latte, and hot cocoa, all with rich, comforting textures. Priced between $3.99 and $7.99, this collection is an affordable indulgence, a little luxury made to pamper yourself or to gift a loved one with something that smells like holiday cheer and cozy sweetness.

A partnership worthy of a standing ovation

To celebrate its debut in the fragrance world, Dove chose one of New York City’s most dazzling stages: the Radio City Music Hall, home of the legendary Radio City Rockettes. In honor of the troupe’s 100th anniversary, the Dove Holiday Treats collection takes center stage during the Christmas Spectacular, the beloved holiday show that has enchanted millions of viewers for decades. From November 6 through January 4, visitors will be treated to a multi-sensory experience of dance, music, and fragrance, a seamless fusion of glamour and holiday spirit. The Dove experience doesn’t end when the curtain falls. Inside the Grand Lounge and the second mezzanine, guests can enjoy personalized photo booths to capture festive moments and visit the Dove Holiday Treats Beauty Bar to sample the new scents. After the show, attendees will receive complimentary samples to take home a bit of the magic. To top it all off, an enormous billboard will light up Times Square, showcasing Dove’s partnership with the Rockettes during the fan-favorite number, “New York at Christmas.”

A debut marking a new chapter in fragrance

According to Circana data, mass-market fragrances are having a golden moment, outpacing luxury perfumes with a 17% growth over the past year. And it’s within this booming landscape that Dove makes its strategic move, expanding beyond skincare to embrace the everyday pleasure of scent. It’s a natural evolution for a brand long associated with softness, nourishment, and care, now encouraging consumers to explore fragrance as an extension of self-expression: an invisible accessory that carries confidence, warmth, and personality throughout the day. The arrival of the Dove body mists reflects a cultural shift in how we use and understand perfume. Fragrance is no longer reserved for special occasions, it’s a form of daily self-care, a personal language made of memories, moods, and sensations. More people than ever are using scent to express who they are, to ground themselves, or simply to add a moment of joy to the everyday. And Dove, with its inclusive and skin-friendly formulas, steps gracefully into this space, offering light, buildable fragrances that adapt beautifully to every skin type, mood, and moment.

A Christmas that smells like sweetness and well-being

With its Holiday Treats Body Mist Collection, Dove doesn’t just enter a new product category, it redefines what personal care can be. Each mist is an invitation to slow down, breathe, and savor a simple yet exquisite pleasure. The experience feels like the perfect balance between festive sweetness and refined skincare: comforting, nostalgic, and uplifting all at once. As the lights of New York shine bright over the Rockettes’ glittering performances, one thing is certain: this year, Christmas will smell like Dove, sugar, and happiness. Too bad the collection isn’t available in Italy!